September 2020 marked a significant moment for Rolex enthusiasts worldwide. While not a full-blown overhaul of their lineup, the brand unveiled several new models and subtle updates that sent ripples through the collector community and beyond. The most significant news centered around the updated Submariner, a cornerstone of the Rolex collection, but other models also received attention, highlighting Rolex's commitment to both refining existing classics and maintaining their position at the pinnacle of luxury watchmaking. This article will delve deep into the releases of September 2020, focusing on the Submariner line, while also touching upon the broader context of Rolex's strategy and the impact of these new models on the market.
The Reignited Submariner: A Deep Dive into the 2020 Models
Undoubtedly, the star of the September 2020 Rolex releases was the updated Submariner. This iconic dive watch, synonymous with adventure and prestige, received a significant refresh, addressing long-standing desires of collectors and subtly enhancing its already impressive functionality and aesthetics. The updates, while seemingly minor at first glance, represent a significant evolution in the Submariner's lineage. Let's examine the key changes:
* Larger Case Size: The most noticeable change was the increase in case size for the Submariner Date. Moving from 40mm to 41mm, this seemingly small adjustment significantly impacts the watch's overall presence on the wrist. The larger diameter provides a more substantial feel, better accommodating the updated movement and making it even more comfortable for those with larger wrists. This increase in size also subtly altered the proportions of the watch, making the bezel appear slightly more prominent.
* Caliber 3235: The heart of the updated Submariner is the Caliber 3235 movement. This in-house movement boasts Rolex's Chronergy escapement, a highly efficient and reliable system resistant to magnetic fields. This improvement contributes to the watch's enhanced power reserve, increased precision, and overall robustness. The improved performance and longevity are crucial for a professional dive watch, aligning perfectly with the Submariner's intended purpose.
* Refined Design Elements: Beyond the size increase and movement upgrade, subtle design refinements enhanced the overall aesthetic appeal. The updated models feature slightly redesigned lugs, a more pronounced crown guard, and a more contemporary feel. These subtle changes, often overlooked, contribute to the watch's overall elegance and modern appeal.
* Pricing and Availability: The Rolex Submariner 2020 price, naturally, reflected the upgrades. While the exact retail price varied based on the model and retailer, the increased cost was largely justified by the significant improvements in movement technology, materials, and overall design. The high demand, however, quickly led to significant waitlists and a surge in the grey market pricing, making securing a new Submariner a challenge for many. The Rolex Submariner retail price 2020 became a point of discussion amongst collectors and enthusiasts alike, reflecting the brand's continued desirability and its ability to command premium prices.
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